Daring. Vibrant. Striking. Sublime. Color has never felt so fun!

Finishes: Comes in four trending-now finishes, each in multiple must-have shades:

Ultra Mattes: the boldest, vibrantly rich and dramatic. Lasting wear—keeps that “just applied” look for hours.

Shimmer Pearls: high-sheen, high-impact, with a balmy texture.

Cooled Chromes: take shine to the extreme with a high-gleam sparkling effect.

Edgy Cremes: lavish lips with creamy, comfy modern color.

Every shade is comfortable and super-smooth as it glides on, non-drying on your lips, and lasts for hours.

Pure Color Love is packed with a superfruit cocktail of Pomegranate, Mango and Açai power oils. Lips feel smooth, soft and moisturized. The lipstick texture feels weightless, yet wonderful.

And the scent? A hint of cupcake makes it a little irreverent, a lot irresistible and absolutely addictive.

HOW TO USE

• With Pure Color Love, it's all about you and your attitude-du-jour.
• The precision tip helps create the hottest lip, but it's when you make your own mix that you can really express yourself.

THIS PRODUCT

• Estée Lauder 

• Product code:
504013100