When we noticed that our makeup artists use matte eye shadows as brow powder and liner on shoots in our L.A. photo studio, we knew we had to create a do-it-all formula just for eyes. Each of the 14 matte shades is a multitasker—from stay-put shadows that double as liner to brow powders that also work as shadows. Plus, each silky, richly pigmented dark shade intensifies when used wet.

• Smashbox 

• Product code:
503594956